Below are links to current live samples of website copy I have written, and .pdf samples of other website copy.
Burly House Marketing Landing Page
The development team Burly House needed to update their web presence with a modern look, tone, and branding. Working closely with owner Nathan Nunn and his design team, I crafted a new voice that better reflects the Burly House brand. In the course of this work, Burly House offered me a place on their team as copy writer for their own clients.
Sparks Equipment Sales came to us needing to build an online presence from the ground up. With no pre-existing website or marketing brochures, I worked closely with owner Wes Sparks and Sales Manager Doug Waggoner to ensure the website content represented their well-established brand and reputation.
This is an ongoing project to update and improve the search engine performance of Advanced Plumbing in their local area. The serving area page is a great example of a topic that required in-depth research to produce a simple, effective piece of content that is relevant to both human beings and search engine algorithms.
Below are .pdf samples of other website copy I have written.
SEO Optimized HVAC Industry Content
During my years as an SEO Analyst, I worked on several projects to improve rankings on thousands of small business websites with better copy. Above is a sample of the improved standardized stock content for the HVAC industry I created. Sites that were tested with my improved copy consistently ranked on the first page of Google at a higher rate than the original content.