I’m Jennifer Barnes, technology writer, digital marketer, and data nerd.
I’ve had my hands in digital marketing since the days of Myspace when, as a college student, I started a music venue in my living room and had to figure out how to promote it. I ran a blog, an email newsletter, experimented with bio blurbs, and did a lot of science until I knew what got people to our shows.
Experience
Since then, I have edited and promoted an e-zine, managed a marketing newsletter for a haunted house, and created a wide variety of content and documentation for several businesses.
I earned my chops as a search engine optimization specialist during my 4 years at the SEO powerhouse Yodle, Inc, as a Digital Marketing Analyst. I specialized in local SEO, running experiments on business profile blurbs for Google Maps and Yelp listings. I also spearheaded several efforts to improve the web copy for over 100 different business verticals, from plumbers to massage therapists. Sites with my web copy repeatedly outperformed sites with content mill copy.
My skill set includes:
- Web site copy
- Email marketing and newsletters
- Digital Ad copy
- Profile and bio blurbs
- Blogs and articles
- Press releases
- Content marketing strategy
- Case studies
- Client-facing how-to guides
I’ve also done work in keyword research, Google Analytics, and WebMaster tools.
Hire Me
Let’s talk about your project and how my skills and expertise can help you. Contact me today to start our conversation.